2024 Scientific Meeting
Speaker Profiles

Jon-Patrick Allem, PhD, MA

Associate Professor of Social and Behavioral Sciences
Department of Health Behavior, Society and Policy, Rutgers School of Public Health

Associate Professor of General Internal Medicine
Division of General Internal Medicine

Rutgers Robert Wood Johnson Medical School, Core Member, Institute for Nicotine & Tobacco Studies

Profile

Title: Social Media and Adolescent Health

Objectives:

1. Learn about the kinds of digital marketing that is prevalent in today’s marketplace (e.g., product placement, influencers).
2. Learn about how new forms of digital marketing affect children and adolescents.
3. Learn about how corporations try to avoid being held accountable for the harmful consequences of their products or services.

Linnea Laestadius, PhD, MPP

Associate Professor
Joseph J. Zilber College of Public Health
University of Wisconsin-Milwaukee

Profile

Title: Keep Monitoring: The Limits of Self-Regulation for Harmful Commercial Content on Social Media

Objectives:

1. Explain how the social media environment can be considered a commercial determinant of health.
2. Describe and provide examples of the different forms of health relevant commercial content on social media platforms.
3. Identify current challenges to creating more health promoting environments on social media platforms.

Monday, April 15, 2024, 10:50 am - 12:30 pm

Speaker Session 2: Prevention Messages to Reduce Adolescent Vaping Behaviors

Seth M. Noar, PhD

James Howard and Hallie McLean Parker Distinguished Professor
Hussman School of Journalism and Media
University of North Carolina at Chapel Hill

Profile

Title: Understanding the Impact of Vaping Prevention Messages on Adolescents

Objectives:

1. Understand elements of effective vaping prevention messages for youth.
2. Describe unintended consequences of vaping prevention message elements for youth.
3. Estimate the impact of vaping prevention messages on youth.

Andy Tan, PhD, MPH, MBA, MBBS

Associate Professor
University of Pennsylvania Annenberg School for Communication
Director, Health Communication & Equity Lab

Profile

Title: For Youth, By Youth, With Youth: Co-designing Social Media Messages to Reduce Susceptibility to Vaping Initiation Among LGBTQ+ Youth

Objectives:

1. Describe mixed-methods formative research to identify vaping-related beliefs and cultural tailoring preferences among LGBTQ+ youth.
2. Describe bidirectional learning with LGBTQ+ youth as partners using an engaged research process.
3. Describe social media message co-design with LGBTQ+ youth and message pre-testing.

Tuesday, April 16, 2024, 8:45 am - 10:15 am

Speaker Session 3: AI in Health Communication and Applications

William J Kassler, MD, MPH

Practicing internist, recovering epidemiologist, former health tech industry executive, currently unaffiliated

Profile

Title: AI in Health Communication: The Good The Bad and The Ugly

Objectives:

1. Understand these tools, with a focus on generative AI.
2. Learn how AI can help accelerate our mission.
3. Learn ways to mitigate potential misuse, overcome bias and embed public health values into these systems.

David J Crandall, PhD

Luddy Professor of Computer Science
Director of Luddy Artificial Intelligence Center
Director of Center for Machine Learning
Indiana University

Profile

Title: Egocentric Insights: Exploring the World through Computer Vision

Objectives:

1. Explain basic concepts about computer vision AI and egocentric (wearable) camera devices.
2. Describe the current state of technology and ongoing research on egocentric computer vision.
3. Explain and discuss the opportunities and challenges of using computer vision in studying health behavior.

Tuesday, April 16, 2024, 10:35 am - 12:35 pm

Speaker Session 4: Digital Health Interventions for Behavior Change and Challenges of Misinformation

José Bauermeister, MPH, PhD

Albert M. Greenfield Professor of Human Relations
Chair, Department of Family and Community Health, School of Nursing
University of Pennsylvania

Profile

Title: Developing, Implementing and Evaluating Digital Health Interventions for Behavior Change [Jointly with Dr. Lisa Hightow-Weidman]

Objectives:

1. Describe key strategies to promote the successful design and implementation of mHealth interventions for behavior change.
2. Characterize the role of user engagement when designing and evaluating mHealth interventions.
3. Discuss opportunities to increase the scale-up and dissemination of mHealth. interventions.